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Running a Tech Company without the Tech

Posted: June 21, 2015 by JB Woodruff in People, Startup, Technology

JB-WOODRUFF-BADGEMy job is to help entrepreneurs.  The majority of businesses I encounter have technology-based solutions in the form of a consumer app or SaaS (software as a service) product.  It’s not surprising that we see a lot of founders of tech startups given the media attention and big payoffs. What is surprising is the number of founders that aren’t technology people.  This led me to ask the question, what’s it like to run a tech company without the tech? In the context of this article I consider tech to be a team member with developer skills that includes coding and infrastructure knowledge.  Instead of pulling solely from my own experiences, I decided to reach out to a few entrepreneurs to get their thoughts.  Here’s what I learned:

“How do I find good tech for my team?” You can never start looking early enough for tech on your team.  It can be a lengthy process that involves a lot of networking, referrals, dead ends and reboots. The difficulty is finding someone who has the skills, reputation and equal or greater passion for your business.  Amanda Kranias (Hello Parent) highly recommends, “talk to other companies/teams and listen to what others experienced using the developer.”  Casey Williams (Linkedü) offers another opinion, “I got burned by hiring someone based on a recommendation.  The two developers I’ve hired from within my own network have worked out well.”  Moral: You need to do your homework, meet a lot of people, trust your gut and move on when it doesn’t work out. (more…)

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