Not so much anymore. Conferences and trade shows have become less attractive because the decision makers may not attend, the cost of travel, booths and admission fees steadily increase, while budgets are decreasing disproportionately.
When you gotta go, then you gotta go. Here’s some thoughts to take with you.
Go Big or Go Rogue
If you can’t afford a prime spot, and a killer booth, think of other ways to attract customers. In one of my startups, we couldn’t get into a conference, so we rented a restaurant down the street, hired limos, and gave out free backstage passes to participants at the show (we had a mole deliver them inside the conference.) We were able to attract 60 of the 300 attendees to the conference and have them all to ourselves. The total cost was much less than having a booth and standing around for 2 days hoping someone will talk to you.