Is your small business equipped with technology toys or competitive weapons? Most of us have become familiar with the telephone, voice mail, fax and even e-mail. But how about digital text messaging?
I recently sent my first digital text message. Armed with the person’s digital phone number, I logged onto the Internet, brought up the home page for her wireless carrier, clicked on the digital text messaging button, typed in the number and brief message, hit send and logged off. Seconds later, her digital phone beeped and across the screen of her phone scrolled my message. E-mail on your portable phone.
Now the question becomes, can this help my business develop a competitive advantage or is it just a technology toy?
If you own and operate a business, you cannot ignore the fast change and high impact of technology in the workplace. But before you run out and embrace it all, ask yourself these basic questions: How can I best use information technology to gain competitive advantage? What steps do I need to take?